Gucci’s Pre-Fall 2020 Campaign is for Animal Lovers

Joanna Elizabeth

/

Published April 28, 2020

Gucci unveils pre-fall 2020 campaign.
Gucci unveils pre-fall 2020 campaign.

Gucci brings it back to nature with its pre-fall 2020 campaign shot outdoors by Alasdair McLellan. Models embrace golden rays with animals like ducks, deer, skunks, rabbits, and hedgehogs. Creative director Alessandro Michele’s colorful designs of 60’s inspired shift dresses, decorative sunglasses, and embellished handbags stand out. Christopher Simmonds works on art direction for the advertisements that also feature a short film set to Some Velvet Morning.

Related: Gucci Channels 80’s Vibes for Spring 2020 Eyewear Campaign

Gucci Pre-Fall 2020 Campaign

Animals take the spotlight in Gucci's pre-fall 2020 campaign.
Animals take the spotlight in Gucci’s pre-fall 2020 campaign.
Alasdair McLellan photographs Gucci pre-fall 2020 campaign.
Alasdair McLellan photographs Gucci pre-fall 2020 campaign.
A model poses with skunks in Gucci's pre-fall 2020 campaign.
A model poses with skunks in Gucci’s pre-fall 2020 campaign.
An image from Gucci's pre-fall 2020 campaign.
An image from Gucci’s pre-fall 2020 campaign.
Gucci delivers an ode to nature for its pre-fall 2020 campaign.
Gucci delivers an ode to nature for its pre-fall 2020 campaign.
Sunglasses take the spotlight in Gucci pre-fall 2020 campaign.
Sunglasses take the spotlight in Gucci pre-fall 2020 campaign.
Gucci goes outdoors for its pre-fall 2020 campaign.
Gucci goes outdoors with ducks for its pre-fall 2020 campaign.

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