Gucci’s Vibrant Red Lipstick Steals the Show with Rosso Ancora

Joanna Elizabeth

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Published July 12, 2024

Gucci Rosso Ancora Matte Lipstick Campaign
Abbey Lee poses in Gucci’s Rosso Ancora matte lipstick campaign. Photo: Ezra Petronio

Gucci turns up the glam factor with its latest beauty campaign, showcasing the Rouge à Lèvres Mat lipstick in the shade 509, ‘Rosso Ancora.’ This dazzling red hue is modeled by Abbey Lee, Nyajuok Gatdet, and Jiahui Zhang, all captured through the lens of Ezra Petronio.

Gucci Rosso Ancora Matte Lipstick Campaign

Nyajuok Gatdet fronts the Gucci Rouge à Lèvres matte lipstick ad.
Nyajuok Gatdet fronts the Gucci Rouge à Lèvres matte lipstick ad. Photo: Ezra Petronio

This launch marks a significant moment as creative director Sabato De Sarno unveils his first lipstick for Gucci’s beauty line. Rosso Ancora is a bold statement piece. This vibrant red lipstick, perfect for any occasion, shines on all skin tones, as displayed by the diverse models in the campaign.

Jiahui Zhang models the Rosso Ancora 509 shade for Gucci's matte lipstick campaign.
Jiahui Zhang models the Rosso Ancora 509 shade for Gucci’s matte lipstick campaign. Photo: Ezra Petronio

The new lipstick complements Gucci’s recent Flora Gorgeous Orchid campaign launch, adding another layer of sophistication to your beauty arsenal. Rosso Ancora’s rich hue draws inspiration from the label’s storied past.

It echos the red walls of an elevator in London’s Savoy Hotel, where the brand’s founder, Guccio Gucci, once worked as a porter. This shade also pays homage to the lining of the iconic bag that inspired the first Gucci Jackie.


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