Gucci Gets Illustrated with ‘Utopian Fantasy’ Spring 2018 Campaign

Joanna Elizabeth

/

Published December 20, 2017

Gucci unveils spring-summer 2018 campaign
Gucci unveils spring-summer 2018 campaign

Since taking the helm at Gucci, creative director Alessandro Michele has taken the brand in many fantastical directions. And for the brand’s spring-summer 2018 campaign, Gucci unveils ‘Utopian Fantasy’. Made in collaboration with artist Ignasi Monreal, digital paintings take inspiration from painters of the Renaissance and Pre-Raphaelite era. The images focus on themes of the earth, sea and sky with mermaids, owls and tigers. Discover the full campaign featuring Gucci’s spring collection below.

Related: Gucci Goes to the Movies for Winter 2017 Eyewear Campaign

Gucci Spring/Summer 2018 Campaign

An image from Gucci's spring 2018 advertising campaign
An image from Gucci’s spring 2018 advertising campaign
Models pose in Gucci's illustrated spring-summer 2018 campaign
Models pose in Gucci’s illustrated spring-summer 2018 campaign
An image from Gucci's illustrated spring-summer 2018 campaign
An image from Gucci’s illustrated spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign

Ignasi Monreal created digital paintings for Gucci's spring-summer 2018 campaign
Ignasi Monreal created digital paintings for Gucci’s spring-summer 2018 campaign

Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci showcases Utopian Fantasy spring-summer 2018 campaign
Gucci showcases ‘Utopian Fantasy’ spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci showcases whimsical scenes for spring 2018 Utopian Fantasy campaign
Gucci showcases whimsical scenes for spring 2018 ‘Utopian Fantasy’ campaign
Italian fashion brand Gucci launches spring 2018 Utopian Fantasy campaign
Italian fashion brand Gucci launches spring 2018 ‘Utopian Fantasy’ campaign
  • Designer :
  • Season :
  • Fashion Label :

    • Recent Updates

    Olivia-Rodrigo-Lancome-LAbsolu-Rouge

    Olivia Rodrigo & Lancôme Deliver the Ultimate Matte Lip

    Olivia Rodrigo, the chart-topping pop star, takes center stage in Lancôme’s latest ad for its L’Absolu Rouge Drama Matte lipstick ...
    Dior-Lip-Addict-Glow-2025-Ad

    Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

    Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
    Perfect-Moment-Winter-2024

    Perfect Moment Winter 2024: The Skiwear of Your Dreams

    Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
    Gwyneth-Paltrow-Saint-Laurent-Spring-2025

    Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

    Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
    Balmain-Hair-1974-Campaign2

    Balmain Hair Brings Back Vintage Glam Styles

    Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
    Carolina-Herrera-Good-Girl-Blush-Elixir

    Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

    Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...