Gucci’s spring-summer 2025 campaign, Where Light Finds Us, features an intimate blend of light and emotion. Featuring Yara Shahidi and George MacKay, the campaign unfolds in dreamlike settings where natural light transforms every detail.
Gucci Spring/Summer 2025 Campaign
Directed by Xavier Dolan, the images and film celebrate humanity and fleeting connections. Shahidi stuns in laid-back yet polished looks, from a ribbed tank top and ivory trousers to a red trench paired with the iconic Gucci Bamboo 1947 bag.
The looks, styled by Francesca Burns, mirror serene yet dynamic spaces with light streaming through windows. Hair by Jawara and makeup by Aaron de Mey enhance the understated elegance of each look.
Creative director Sabato De Sarno describes the campaign as a celebration of shared emotions and life’s personal moments. Dolan adds it’s a chance to “take tenderness and beauty where we find them.”
