Gucci heads to Provincetown, Massachusetts, for its Towards the Sun summer 2022 campaign. Creative director Alessandro Michele’s signature designs are brought to the haven that is Cape Cod by models who are photographed and directed by Julie Greve. The collection is highlighted by its use of eye-catching colors and textures, as well as lightweight fabrics.
Gucci ‘Towards the Sun’ Summer 2022 Campaign
One photograph shows two models posing with the Gucci Diana small tote bag, which has a raffia-like effect in beige and leather trim in green. Another version of the Diana is pictured as well, this time in a blue houndstooth print. There is the Gucci Horsebit 1955 shoulder bag, this time photographed on a blanket with a view of the beach in the background.
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Pattern defines the selection, from the all-over GG monogram to the seersucker and houndstooth enriching handbags, shoes, and accessories woven from a raffia-effect material, as well as the postcard prints that sweep across ready-to-wear.
Gucci
Christopher Simmonds works the art direction for the shoot that shows the cast as relaxed vacationers. For beauty, Lauren Reynolds is in charge of makeup, and Alex Brownswell works on hair.
