Gwyneth as Hollywood Stars–Actress Gwyneth Paltrow celebrates glamour through the decades with a new campaign for beauty brand Max Factor–the same makeup company with Candice Swanepoel as its face. Via Vogue UK, the images show the blonde star channeling Audrey Hepburn, Madonna, Farah Fawcett and Brigitte Bardot for the fifties, sixties, seventies and eighties. “I remember being with my mum [actress Blythe Danner] on film sets and watching her get her make-up done,” says Paltwow. “There’s a picture of me sitting on her lap in a make-up chair trying to do her lipstick. I was always in that world of make-up and make-up artists.”