Hailee Steinfeld, Yara Shahidi Star in American Eagle Outfitters’ #WeAllCan Campaign

Joanna Elizabeth

/

Published September 8, 2016

Hailee Steinfeld stars in American Eagle Outfitters' fall 2016 advertising campaign
Hailee Steinfeld stars in American Eagle Outfitters’ fall 2016 advertising campaign

American Eagle Outfitters taps stars from the Millennial generation for its fall 2016 campaign. Called #WeAllCan, the advertisements feature actress and singer Hailee Steinfeld, model Xiao Wen Ju, ‘Blackish’ star Yara Shahidi and more. Photographed by Cass Bird and styled by Sara Moonves, the black and white images spotlight the new season styles including bomber jackets and graphic t-shirts. Made with creative direction by Laird + Partners, in addition to the print campaign there is also a series of videos showing the campaign stars sharing personal statements. Using the slogan: “I Can”, talent can be heard saying “I Can Create My Future”, “I Can Be Heard” and more positive affirmations.

American Eagle Outfitters #WeAllCan Fall 2016 Campaign

Xiao Wen Ju stars in American Eagle Outfitters' fall 2016 campaign
Xiao Wen Ju stars in American Eagle Outfitters’ fall 2016 campaign
Yara Shahidi stars in American Eagle Outfitters' fall 2016 #WeAllCan campaign
Yara Shahidi stars in American Eagle Outfitters’ fall 2016 #WeAllCan campaign
Hailee Steinfeld wears a plaid top, camisole top and denim in American Eagle Outfitters' fall 2016 campaign
Hailee Steinfeld wears a plaid top, camisole top and denim in American Eagle Outfitters’ fall 2016 campaign
Yara Shahidi wears denim jacket in American Eagle Outfitters' fall 2016 campaign
Yara Shahidi wears denim jacket in American Eagle Outfitters’ fall 2016 campaign

https://youtu.be/7WHXjrfM0yU

Shop American Eagle Outfitters’ New Arrivals:

AEO Limited Edition #WeAllCan Denim Jacket
AEO Limited Edition #WeAllCan Denim Jacket

AEO Long Bomber Jacket in Deep Plum
AEO Long Bomber Jacket in Deep Plum
AEO Shrunken Bomber Jacket in Olive Green
AEO Shrunken Bomber Jacket in Olive Green
AEO Teen Spirit Graphic Raglan T-Shirt
AEO Teen Spirit Graphic Raglan T-Shirt

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