Guess has tapped yet another blonde bombshell for its fall-winter 2016 campaign. Model Hailey Baldwin follows in the footsteps of Gigi Hadid, Drew Barrymore, Anna Nicole Smith and more in the new advertisements. Photographer Rayan Ayash captures the 19-year-old in an open field full of cherry blossoms in Malibu, California. Stylist Elisabetta Massari selects Guess’ iconic denim staples including jumpsuit, leather jackets and distressed denim. Also featured in the fall campaign are Emma Stern Nielsen and Matt Trethe (both not pictured).
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