Hailey Baldwin Exudes Cool in Levi’s Campaign

Joanna Elizabeth

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Published April 27, 2020

Jaden Smith and Hailey Baldwin star in Levi's Festival 2020 campaign.
Jaden Smith and Hailey Baldwin star in Levi’s 2020 campaign.

Ahead of the pandemic, Levi’s shot a Festival campaign starring model Hailey Baldwin and actor Jaden Smith. Now these images represent a youthful spirit in these unprecedented times. Modeling athleisure style, the two wear relaxed silhouettes, bold prints, and classic denim pieces. Against a sun-drenched backdrop of palm trees and draped fabrics, Hailey exudes pure cool. For beauty, the blonde shows off a wavy hairstyle and flawless skin.

Related: Hailey Baldwin Wears Luxe Fashions for Vogue Germany

Levi’s 2020 Campaign

Model Hailey Baldwin fronts Levi's Festival 2020 campaign.
Model Hailey Baldwin fronts Levi’s 2020 campaign.
Levi's unveils Festival 2020 campaign with Hailey Baldwin and Jaden Smith.
Levi’s unveils 2020 campaign with Hailey Baldwin and Jaden Smith.
Levi's launches its 2020 Festival campaign.
Levi’s launches its 2020 campaign.
An image from Levi's 2020 Festival advertising campaign.
An image from Levi’s 2020 advertising campaign.
Hailey Baldwin and Jaden Smith link up for Levi's Festival 2020 campaign.
Hailey Baldwin and Jaden Smith link up for Levi’s 2020 campaign.
Dressed in black, Hailey Baldwin poses for Levi's Festival 2020 campaign.
Dressed in black, Hailey Baldwin poses for Levi’s 2020 campaign.
Model Hailey Baldwin wears athleisure style for Levi's Festival 2020 campaign.
Model Hailey Baldwin wears athleisure style for Levi’s 2020 campaign.
Decked out in denim, Hailey Baldwin fronts Levi's Festival 2020 campaign.
Decked out in denim, Hailey Baldwin fronts Levi’s 2020 campaign.
Jaden Smith and Hailey Baldwin pose for Levi's Festival 2020 campaign.
Jaden Smith and Hailey Baldwin pose for Levi’s 2020 campaign.
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