![Hailey Baldwin stars in Rag & Bone's 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign10087.jpg)
Rag & Bone is relaunching its D.I.Y. Project which originally debuted in the spring of 2011. For 2018, the New York-based brand enlists Hailey Baldwin as the first face of the campaign. Rather than tapping a photographer, Rag & Bone gave models the mission of shooting the images themselves for a unique interpretation. Hailey’s images feature the blonde wearing grey and white t-shirts with slim-fit jeans. The D.I.Y. Project will also include Bella Hadid, Alek Wek, Paris Jackson and Ashley Graham.
Related: Hailey Baldwin Models Glam Makeup Looks for Vogue Mexico
Campaign: Hailey Baldwin for Rag & Bone D.I.Y. Project
![Photographed in black and white, Hailey Baldwin appears in Rag & Bone's 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign34281.jpg)
![Hailey Baldwin wears a simple white tee in Rag & Bone D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign90490.jpg)
![An image from Rag & Bone 2018 D.I.Y. Project with Hailey Baldwin](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign49738.jpg)
![Model Hailey Baldwin stars in Rag & Bone 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign125631.jpg)
![Hailey Baldwin poses in Rag & Bone 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign50724.jpg)
![Model Hailey Baldwin poses in denim for Rag & Bone 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign71103.jpg)
![Captured in black and white, Hailey Baldwin fronts Rag & Bone D.I.Y. Project for 2018](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign118937.jpg)
![Keeping it casual, Hailey Baldwin fronts Rag & Bone 2018 D.I.Y. Project](https://www.fashiongonerogue.com/wp-content/uploads/2018/04/Hailey-Baldwin-Rag-Bone-DIY-Project-2018-Campaign106746.jpg)