Heidi Klum Brings Style to the Supermarket in New Campaign

Joanna Elizabeth

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Published October 4, 2017

Heidi Klum fronts Esmara by Heidi Klum fashion campaign
Heidi Klum fronts Esmara by Heidi Klum fashion campaign

Supermodel Heidi Klum continues to design by teaming up with Lidl on a new fashion line called, Esmara by Heidi Klum: Heidi & The City. The collaboration was shown during New York Fashion Week. And the brand also launched a campaign shot by fashion photographer Rankin in a supermarket setting. The collection features assessable looks with prices ranging from $6.99 to $60. New season essentials include a leopard print blazer, slim-fit jeans and a real leather jacket.

Related: Heidi Klum is in Full Bloom for Latest Intimates Campaign

Campaign: Esmara by Heidi Klum

Sporting leopard print, Heidi Klum impresses in Esmara by Heidi Klum campaign
Sporting leopard print, Heidi Klum impresses in Esmara by Heidi Klum campaign
Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Supermodel Heidi Klum teams up with Lidl on new fashion brand
Supermodel Heidi Klum teams up with Lidl on new fashion brand
The Esmara by Heidi Klum campaign features the hashtag #LETSWOW
The Esmara by Heidi Klum campaign features the hashtag #LETSWOW

Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Supermodel Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum

An image from the Esmara by Heidi Klum fashion campaign
An image from the Esmara by Heidi Klum fashion campaign

Behind the Scenes Photographs:

Heidi Klum behind the scenes on set for the Esmara by Heidi Klum campaign
Heidi Klum behind the scenes on set for the Esmara by Heidi Klum campaign

Model Heidi Klum behind-the-scenes at Esmara by Heidi Klum campaign
Model Heidi Klum behind-the-scenes at Esmara by Heidi Klum campaign
Rankin shoots Heidi Klum for Esmara by Heidi Klum campaign
Rankin shoots Heidi Klum for Esmara by Heidi Klum campaign
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