Heidi Klum Brings Style to the Supermarket in New Campaign

Joanna Elizabeth

/

Published October 4, 2017

Heidi Klum fronts Esmara by Heidi Klum fashion campaign
Heidi Klum fronts Esmara by Heidi Klum fashion campaign

Supermodel Heidi Klum continues to design by teaming up with Lidl on a new fashion line called, Esmara by Heidi Klum: Heidi & The City. The collaboration was shown during New York Fashion Week. And the brand also launched a campaign shot by fashion photographer Rankin in a supermarket setting. The collection features assessable looks with prices ranging from $6.99 to $60. New season essentials include a leopard print blazer, slim-fit jeans and a real leather jacket.

Related: Heidi Klum is in Full Bloom for Latest Intimates Campaign

Campaign: Esmara by Heidi Klum

Sporting leopard print, Heidi Klum impresses in Esmara by Heidi Klum campaign
Sporting leopard print, Heidi Klum impresses in Esmara by Heidi Klum campaign
Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Supermodel Heidi Klum teams up with Lidl on new fashion brand
Supermodel Heidi Klum teams up with Lidl on new fashion brand
The Esmara by Heidi Klum campaign features the hashtag #LETSWOW
The Esmara by Heidi Klum campaign features the hashtag #LETSWOW

Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum
Supermodel Heidi Klum shows off her designs for new clothing line Esmara by Heidi Klum

An image from the Esmara by Heidi Klum fashion campaign
An image from the Esmara by Heidi Klum fashion campaign

Behind the Scenes Photographs:

Heidi Klum behind the scenes on set for the Esmara by Heidi Klum campaign
Heidi Klum behind the scenes on set for the Esmara by Heidi Klum campaign

Model Heidi Klum behind-the-scenes at Esmara by Heidi Klum campaign
Model Heidi Klum behind-the-scenes at Esmara by Heidi Klum campaign
Rankin shoots Heidi Klum for Esmara by Heidi Klum campaign
Rankin shoots Heidi Klum for Esmara by Heidi Klum campaign
  • Model :
  • Photographer :

    • Recent Updates

    HM-Spring-Summer-2025-Campaign

    Tyla, FKA Twigs Headline H&M’s Spring 2025 Ad

    H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline ...
    Dua-Lipa-YSL-Libre-Leau-Nue

    Dua Lipa Stuns in YSL Libre L’Eau Nue Perfume Ad

    Yves Saint Laurent Beauty turns up the heat with its campaign for Libre L’eau Nue Parfum de Peau. Starring Dua ...
    Camila-Mendes-adidas-Running

    Camila Mendes is In Her Running Era with adidas

    Camila Mendes is stepping into the fitness world as a new face for adidas Running. The Brazilian-American actress and producer ...
    Dolce-Gabbana-Eyewear-Spring-Summer-2025

    Dolce & Gabbana Eyewear’s Spring 2025 Styles Go Big

    Dolce & Gabbana delivers sleek sophistication in its spring-summer 2025 eyewear campaign. Shot by Karim Sadli, the images star models ...
    Chanel-Camelia-Futura-Makeup

    NewJeans’ Minji Glows in Chanel Camélia Futura Ad

    Chanel’s latest makeup collection, Camélia Futura, reimagines the house’s signature flower with a metallic twist. Fronted by NewJeans’ Minji, the ...
    Oliver-Peoples-Spring-2025

    Camille Rowe Chases the Sun in Oliver Peoples Spring 2025 Ad

    Oliver Peoples’ spring 2025 campaign is a nod to classic Hollywood glamour. Starring model Camille Rowe and actor Brandon Sklenar, ...