H&M’s Classic Silhouettes Get a Modern Makeover

Joanna Elizabeth

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Published January 9, 2025

H&M debuts its Classic Silhouettes lookbook.
H&M debuts its Classic Silhouettes lookbook. Photo: H&M

H&M’s latest lookbook celebrates classic silhouettes through a modern lens. Model Aivita Muze showcases effortlessly chic ensembles. The collection highlights structured tailoring, monochrome color schemes, and an interplay of textures.

H&M Classic Silhouettes 2025 Lookbook

Aivita Muze models H&M printed jacket and skirt with a crossbody bag.
Aivita Muze models H&M printed jacket and skirt with a crossbody bag. Photo: H&M

Classic styles take center stage, with tailored blazers, sleek overcoats, and refined mini-dresses forming the backbone. The looks are grounded in a neutral palette of black and white, allowing the pieces to feel versatile yet striking.

H&M Leather Jacket Skirt Look
H&M Classic Silhouettes 2025 lookbook. Photo: H&M

Bold accents like knee-high white boots and retro houndstooth patterns add a playful twist. Texture is a recurring theme, with boucle cardigans, supple leather, and smooth turtlenecks layered to create depth.

H&M Crêpe Shirt.
H&M Crêpe Shirt. Photo: H&M

Set against glowing urban streets and elegant architectural details, the setting mirrors the collection’s timeless charm. Aivita brings confident, natural poses, whether she’s casually lounging, striding with intent, or sitting poised.


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