Natalia Vodianova Looks Pretty in Pink for H&M Conscious Exclusive

Joanna Elizabeth

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Published February 7, 2017

H&M Conscious Exclusive unveils recycled gown
H&M Conscious Exclusive unveils recycled gown

Recommitting to sustainable practices, H&M’s Conscious Exclusive line pushes forward for 2017. The Swedish fashion brand tapped Natalia Vodianova to front the new collection. In the campaign imagery, the Russian beauty wears a pink pleated gown made from BIONIC®–a recycled polyester fabric made from shoreline waste. Along with the dress, H&M will carry a full clothing collection for women, men and children. Also included, a Conscious Exclusive fragrance made from organic oils. H&M’s Conscious Exclusive collection will hit stores worldwide on April 20th.

Related: 6 Must-Have Spring Pieces from H&M Divided

“I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” says Natalia Vodianova.

H&M Conscious Exclusive 2017 Dress

A sketch from H&M Conscious Exclusive's 2017 collection
A sketch from H&M Conscious Exclusive’s 2017 collection
Natalia Vodianova behind-the-scenes at H&M Conscious Exclusive campaign shoot
H&M Conscious Exclusive designs pink gown made from BIONIC® —recycled polyester
H&M Conscious Exclusive designs pink gown made from BIONIC® —recycled polyester
Natalia Vodianova behind-the-scenes at H&M Conscious Exclusive campaign shoot
Natalia Vodianova behind-the-scenes at H&M Conscious Exclusive campaign shoot


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