Sara, Amie & Adela Wear Recycled Looks in H&M Fall 2020 Campaign

Joanna Elizabeth

/

Published September 6, 2020

Amie Jeng stars in H&M fall 2020 campaign.
Amie Jeng stars in H&M fall 2020 campaign.

Recycled materials are front and center in H&M’s fall fashion 2020 campaign. Models Sara Blomqvist, Amie Jeng, and Adela Stenberg pose for these sun-drenched images. A color palette of off-white, as well as classic black, makes for versatile looks. Lace dresses, jacquard styles, and recycled wool stand out for autumn. These designs came from a mix of PET bottles, old garments, and surplus materials. Trending for fall are long coats in addition to romantic dresses. Taking on vintage aesthetics, puff sleeves, as well as ruffles, make a statement. Look out for H&M’s autumn collection in stores and online starting on September 10th.

Related: Hedvig Palm Suits Up in H&M x Giuliva Heritage Campaign

H&M Fall 2020 Campaign

Sara Blomqvist flashes a smile in H&M fall 2020 campaign.
Sara Blomqvist flashes a smile in H&M fall 2020 campaign.
Amie Jeng and Adela Stenberg front H&M fall 2020 campaign.
Amie Jeng and Adela Stenberg front H&M fall 2020 campaign.
H&M focuses on recycled materials with fall 2020 campaign.
H&M focuses on recycled materials with fall 2020 campaign.
Black styles stand out in H&M fall 2020 campaign.
Black styles stand out in H&M fall 2020 campaign.
Amie Jeng smiles in H&M fall 2020 campaign.
Amie Jeng smiles in H&M fall 2020 campaign.
Black lace takes the spotlight in H&M fall 2020 campaign.
Black lace takes the spotlight in H&M fall 2020 campaign.
An image from H&M's fall 2020 advertising campaign.
An image from H&M’s fall 2020 advertising campaign.

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