H&M is ushering in the season change with its latest trend guide, Fall in the City, starring model Abby Champion. In a showcase of chic street styles, Champion takes center stage, serving up sleek and wearable city outfits that exude effortless cool.
H&M Fall in the City 2024 Editorial
One moment, she’s rocking a stylish boot outfit, complete with a cardigan sweater and dress shorts. The next, she’s commanding attention in a faux leather jacket paired with a knee-length pencil skirt.
Every design bridges the gap between style and functionality, from work-ready button-up shirts and relaxed trousers to cozy wool-blend jackets. It’s perfect for navigating the chilly months ahead.
A monochromatic color palette features a gradient of shades from light to dark charcoal, with crisp white and black accents adding contrast. Accessories, too, make a bold statement: think sleek leather gloves, shopper bags, and belts that add a chic accent to each look.