H&M Does Folk Style for ‘Modern Craft’ Lookbook

AFFILIATE DISCLOSURE

Joanna Elizabeth

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Published March 14, 2016

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Updated May 21, 2018

(Left) H&M Jersey Top, Embroidered Skirt, Suede Wedge-Heeled Sandals and Shoulder Bag (Right) H&M Embroidered Jacket, Linen T-Shirt, Slim-fit Pants with High Waist and Suede Sandals with Lacing
(Left) H&M Jersey Top, Embroidered Skirt, Suede Wedge-Heeled Sandals and Shoulder Bag (Right) H&M Embroidered Jacket, Linen T-Shirt, Slim-fit Pants with High Waist and Suede Sandals with Lacing

H&M unveils a new lookbook called ‘Modern Craft’, which focuses on folk style with embroidery, fringe and lace. Starring models Aneta Pajak and Ophélie Guillermand, the looks are boho influenced with embellished skirts, oversized sweaters and long tunics. For footwear, strappy sandals and wedges are perfect companions for these sunny day styles.

H&M Oversized Cardigan, Beaded Camisole Top, Wide-Leg Pants with Slits and Sandals with Fringe
H&M Oversized Cardigan, Beaded Camisole Top, Wide-Leg Pants with Slits and Sandals with Fringe

(Left) H&M Knit Sweater with Fringe, Slim-Fit Pants and Long Necklace (Right) H&M Lyocell Jacket, Jersey Top and Ankle-Length Slim Fit Pants
(Left) H&M Knit Sweater with Fringe, Slim-Fit Pants and Long Necklace (Right) H&M Lyocell Jacket, Jersey Top and Ankle-Length Slim Fit Pants
(Left) H&M Patterned Blouse and Long Skirt (Middle) H&M Embroidered Blouse and Slim Regular Jeans (Right) H&M V-Neck Blouse and Denim Shorts
(Left) H&M Patterned Blouse and Long Skirt (Middle) H&M Embroidered Blouse and Slim Regular Jeans (Right) H&M V-Neck Blouse and Denim Shorts
(Left) H&M Embroidered Dress (Right) H&M Lace Dress, Sandals with Fringe and Bucket Bag with Suede Details
(Left) H&M Embroidered Dress (Right) H&M Lace Dress, Sandals with Fringe and Bucket Bag with Suede Details
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