You Have To See H&M’s New Lingerie Collaboration

Joanna Elizabeth

/

Published July 25, 2018

/

Updated July 26, 2018

Andreea Diaconu stars in H&M x Love Stories lingerie campaign
Andreea Diaconu stars in H&M x Love Stories lingerie campaign

H&M joins forces with Dutch lingerie brand Love Stories for its latest collaboration. The 20-piece capsule collection will be available in select stores and online starting August 9th. Included in the line are bralettes, briefs, thongs, sleepwear, socks and travel pouches. The campaign stars models Andreea Diaconu and Damaris Goddrie lounging around in bed wearing the everyday designs. Photographed by Annemarieke Van Drimmelen, the duo pose in chic intimates.

Related: Sporty Retro | 5 Casual Looks From H&M Divided

H&M x Love Stories Lingerie Collection

Andreea Diaconu and Damaris Goddrie front H&M x Love Stories lingerie campaign
Andreea Diaconu and Damaris Goddrie front H&M x Love Stories lingerie campaign

I like to call the collaboration between Love Stories and H&M our love affair! From day one, there was an incredible respect for one another and there was a chemistry between all the designers, so we blended together amazingly. The collection revolves around the classic Love Stories items – the bralette, the bikini briefs and thongs – and the ‘perfect mismatches’ of prints and colors.”
–Marloes Hoedeman, Founder of Love Stories

H&M collaborates with lingerie brand Love Stories
H&M collaborates with lingerie brand Love Stories
Posing in bed, Andreea Diaconu and Damaris Goddrie appear in H&M x Love Stories lingerie campaign
Posing in bed, Andreea Diaconu and Damaris Goddrie appear in H&M x Love Stories lingerie campaign
An image from the H&M x Love Stories lingerie campaign
An image from the H&M x Love Stories lingerie campaign
Looks from H&M x Love Stories lingerie collaboration
Looks from H&M x Love Stories lingerie collaboration
Andreea Diaconu wears kimono, bralette and briefs from H&M x Love Stories lingerie collection
Andreea Diaconu wears kimono, bralette and briefs from H&M x Love Stories lingerie collection
Lace bralette from H&M x Love Stories lingerie collaboration
Lace bralette from H&M x Love Stories lingerie collaboration
Damaris Goddrie poses in slip dress from H&M x Love Stories lingerie collection
Damaris Goddrie poses in slip dress from H&M x Love Stories lingerie collection

Recent Updates

Anya-Taylor-Joy-Tiffany-Co-Holiday-2024

Anya Taylor-Joy is a Vision in Tiffany & Co. Holiday Ad

Tiffany & Co. is spreading cheer with a snow-filled Holiday 2024 campaign starring the charming Anya Taylor-Joy. Photographed by Carlijn ...
Bershka-Series-2024

Bershka Series Mixes Casual & Glam Styles

Bershka Series is taking fashion to the next level with its latest collection, blending trendy pieces with a streetwear-chic twist ...
HoYeon-adidas-Sportswear-Myshelter-Down-Parka

Hoyeon Embraces Winter in adidas’ New Down Parka

adidas Sportswear’s latest outerwear powerhouse is the MYSHELTER Down Parka. The campaign stars brand ambassador Hoyeon, who bundles up in ...
Jimmy-Choo-Winter-2024

Jimmy Choo’s Winter 2024 Campaign Delivers Club Vibes

Jimmy Choo is in a celebratory mood with its winter 2024 campaign, ‘The Party’. The luxury brand is making a ...
Sofia-Richie-Tommy-Hilfiger-Holiday-2024

Sofia Richie Looks So Chic in Tommy Hilfiger’s Holiday Ad

Sofia Richie is back in the spotlight, starring in Tommy Hilfiger’s Holiday 2024 campaign. This season, the American brand takes ...
Tory-Burch-Holiday-2024

Tory Burch Holiday 2024: A Fashion Getaway

Tory Burch is ringing in the 2024 holiday season with a glamorous getaway, and you’re invited. The American fashion brand’s ...