You Have To See H&M’s New Lingerie Collaboration

Joanna Elizabeth

/

Published July 25, 2018

/

Updated July 26, 2018

Andreea Diaconu stars in H&M x Love Stories lingerie campaign
Andreea Diaconu stars in H&M x Love Stories lingerie campaign

H&M joins forces with Dutch lingerie brand Love Stories for its latest collaboration. The 20-piece capsule collection will be available in select stores and online starting August 9th. Included in the line are bralettes, briefs, thongs, sleepwear, socks and travel pouches. The campaign stars models Andreea Diaconu and Damaris Goddrie lounging around in bed wearing the everyday designs. Photographed by Annemarieke Van Drimmelen, the duo pose in chic intimates.

Related: Sporty Retro | 5 Casual Looks From H&M Divided

H&M x Love Stories Lingerie Collection

Andreea Diaconu and Damaris Goddrie front H&M x Love Stories lingerie campaign
Andreea Diaconu and Damaris Goddrie front H&M x Love Stories lingerie campaign

I like to call the collaboration between Love Stories and H&M our love affair! From day one, there was an incredible respect for one another and there was a chemistry between all the designers, so we blended together amazingly. The collection revolves around the classic Love Stories items – the bralette, the bikini briefs and thongs – and the ‘perfect mismatches’ of prints and colors.”
–Marloes Hoedeman, Founder of Love Stories

H&M collaborates with lingerie brand Love Stories
H&M collaborates with lingerie brand Love Stories
Posing in bed, Andreea Diaconu and Damaris Goddrie appear in H&M x Love Stories lingerie campaign
Posing in bed, Andreea Diaconu and Damaris Goddrie appear in H&M x Love Stories lingerie campaign
An image from the H&M x Love Stories lingerie campaign
An image from the H&M x Love Stories lingerie campaign
Looks from H&M x Love Stories lingerie collaboration
Looks from H&M x Love Stories lingerie collaboration
Andreea Diaconu wears kimono, bralette and briefs from H&M x Love Stories lingerie collection
Andreea Diaconu wears kimono, bralette and briefs from H&M x Love Stories lingerie collection
Lace bralette from H&M x Love Stories lingerie collaboration
Lace bralette from H&M x Love Stories lingerie collaboration
Damaris Goddrie poses in slip dress from H&M x Love Stories lingerie collection
Damaris Goddrie poses in slip dress from H&M x Love Stories lingerie collection

Recent Updates

Louis-Vuitton-Holiday-2024

Louis Vuitton’s Holiday 2024 Ad Captures Carousel Dreams

Louis Vuitton’s Holiday 2024 campaign is a celebration of wonder. Set against the mesmerizing backdrop of a carousel, the images ...
DKNY Holiday 2024 Campaign

DKNY’s Holiday 2024 Campaign Has a Snowy Manhattan Scene

DKNY’s Holiday 2024 campaign is a winter wonderland scene, set against the snowy Manhattan skyline. Photographer Christian MacDonald captured the ...
Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...
Donna-Karan-Winter-2024

Donna Karan’s Winter 2024 Campaign Is Dripping in Elegance

Donna Karan kicks off the season in style, unveiling its winter 2024 and pre-spring 2025 collections with a sleek campaign ...