The Atomics Are Ready for Coachella with H&M’s Latest Campaign

Joanna Elizabeth

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Published March 10, 2017

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Updated April 18, 2017

The Atomics star in H&M Loves Coachella 2017 campaign
The Atomics star in H&M Loves Coachella 2017 campaign

H&M Loves Coachella is back for 2017 with a brand new campaign starring alternative pop band, The Atomics. The group stars the Smith Siblings including male model Lucky Blue Smith and his sisters Pyper America, Starling Cheyenne and Daisy Clementine. This year, H&M unveils an official music video as well as the sun-drenched images.

Related: See H&M Studio’s Spring 2017 Collection

For girls, denim, lace-trimmed slip dresses and crop tops take the spotlight. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” The Atomics say in a statement. Check out more from the campaign as well as the band’s cover of The Grass Roots’ ‘Let’s Live For Today’.

H&M Loves Coachella 2017 Campaign

Starlie Cheyenne wears lace dress in H&M Loves Coachella 2017 campaign
Starlie Cheyenne wears lace dress in H&M Loves Coachella 2017 campaign
Starlie Cheyenne and Daisy Clementine go skateboarding in H&M Loves Coachella campaign
Starlie Cheyenne and Daisy Clementine go skateboarding in H&M Loves Coachella campaign
Music festival style takes the spotlight in H&M Loves Coachella campaign
Music festival style takes the spotlight in H&M Loves Coachella campaign
The Smith sisters Pyper America, Daisy Clementine and Starlie Cheyenne star in H&M Loves Coachella campaign
The Smith sisters Pyper America, Daisy Clementine and Starlie Cheyenne star in H&M Loves Coachella campaign

Shop Music Festival Inspired Styles at H&M:

H&M Dark Blue Lace Blouse
Take on this romantic style – H&M Dark Blue Lace Blouse

H&M Floral Print Long Sleeve Blouse
Florals never go out of style – H&M Floral Print Long Sleeve Blouse
H&M Jersey Floral Print Dress
Dance in this style – H&M Jersey Floral Print Dress
H&M Black Lace Dress
Look lovely in lace – H&M Black Lace Dress

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