H&M is getting ready to unveil its latest collaboration with celebrated Polish designer Magda Butrym. Launching April 24, 2025, this Slavic-inspired collection blends romantic femininity with bold tailoring, marking Butrym’s 10-year anniversary.
A recurring rose motif ties the collection together, symbolizing both strength and softness. Signature pieces include a red ruffled gown, a delicate crochet lace dress, and a structured burgundy leather coat.
H&M x Magda Butrym Collaboration
Each piece embodies Butrym’s signature mix of vintage romance and modern edge. A rose-print dress, as seen in images with Vittoria Ceretti, wraps the body in a sleek, ruched silhouette.
Accessories round out the look with strappy sandals adorned with floral details, crystal-studded flower earrings, and silk headscarves. It’s a nod to traditional Polish style, reinterpreted for today’s fashion-forward crowd.
“I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower,” Butrym shares.
