This season, H&M transports us to the City of Lights with its latest summer 2024 trend guide, designed to capture the essence of Parisian chic. The new arrivals showcase a minimalist yet striking palette, predominantly monochrome, which underscores the sophistication inherent to French girl style.
H&M Parisian Chic Summer 2024 Lookbook
The lookbook stars model Rachel Marx, who perfectly embodies the relaxed elegance of the aesthetic. Each frame from the collection speaks to the city’s timeless appeal, from sleeveless shift dresses to tailored long trench coats that offer a nod to traditional French fashion.
A standout feature of the designs is its details. Dresses are reimagined with playful bow accents, adding a touch of whimsy and feminine charm. Short jackets stand out with cleverly placed buttons, blending classic and contemporary influences.
Accessories are intentionally understated yet impactful. Oversized bags in red hues and minimal jewelry serve as additions and central elements that pull each look together, emphasizing a streamlined silhouette.
Bridging the transitional season, the pre-fall mini capsule collection from H&M offers even more essential looks.
