H&M Shows How to Do Poolside Looks Sans the Swimsuit

Joanna Elizabeth

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Published March 18, 2015

H&M Magazine puts the spotlight on poolside style for its spring 2015 issue.
H&M Magazine puts the spotlight on poolside style for its spring 2015 issue.

The spring 2015 issue of H&M Magazine showcases its latest offerings with a number of editorials. One of the fashion features, ‘Poolside Memories’, focuses on poolside looks with a twist. Instead of featuring the normal swimsuits and coverups, model Kati Nescher wears denim, fringed skirts as well as knitwear in the images captured by Gregory Harris with creative direction by Studio Bon. Tony Irvine styles the brunette in neutral hues for an effortless take on spring fashions.

Magazine: H&M (Spring 2015) | Creative Director: Studio Bon | Photographer: Gregory Harris | Model: Kati Nescher | Stylist: Tony Irvine | Production: Creative Chaos | Hair: Maranda | Makeup: Sil Bruinsma

Kati Nescher models neutral hues as well as fringe style for the fashion feature.
Kati Nescher models neutral hues as well as fringe style for the fashion feature.
A menswear inspired look featuring brogues, pants and a suit jacket makes for more formal attire
A menswear inspired look featuring brogues, pants and a suit jacket makes for more formal attire
Kati models sandals and simple shapes in the editorial.
Kati models sandals and simple shapes in the editorial.
Posing poolside, Kati covers up in a dress and coat.
Posing poolside, Kati covers up in a dress and coat.
Casual style is key for the spring season.
Casual style is key for the spring season.
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