H&M Studio breaks free from convention with its fall-winter 2024 collection. Drawing inspiration from jazz musicians and the concept of reinvention, the brand delivers versatile, day-to-night dressing with a modern edge.
H&M Studio Fall/Winter 2024 Collection
Modeled by the captivating Loli Bahia, the lineup boasts statement pieces ranging from flowing long dresses to puffer jackets, textured knits, and tailored denim. But that’s not all. The classics get a stylish reboot with metallic accents, eco-friendly chrome-free leather, and luxurious Merino wool.
Characterizing H&M Studio’s forward-thinking approach, streamlined silhouettes have been a staple of the brand since its inception in 2013. The perfect finishing touches are sleek thigh-high boots, an oversized tote, and eye-catching rhinestone jewelry. The wait is almost over. H&M Studio’s fall collection will hit select stores and hm.com on September 26th.
As Ann-Sofie Johansson, H&M’s creative advisor and head of design womenswear, puts it: “H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed.”
