You Have to See H&M’s Summer 2017 Campaign

Joanna Elizabeth

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Published May 19, 2017

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Updated August 8, 2017

Anna Mila Guyenz, Birgit Kos, Luna Bijl, Maartje Verhoef and Mayowa Nicholas star in H&M’s Summer 2017 campaign
Anna Mila Guyenz, Birgit Kos, Luna Bijl, Maartje Verhoef and Mayowa Nicholas star in H&M’s Summer 2017 campaign

H&M readies for the sunny weather with the launch of its Summer 2017 campaign. The Swedish fashion brand taps rising stars of the modeling world including Anna Mila Guyenz, Birgit Kos, Luna Bijl, Maartje Verhoef and Mayowa Nicholas. The group soaks up the sun in chic ensembles with lightweight dresses, strappy bikinis and elegant rompers. For accessories, H&M offers up straw hats, aviator sunglasses and crossbody bags.

Related: All The Summer Parties | Special Occasion Looks from H&M

H&M Summer 2017 Campaign

H&M unveils its summer 2017 campaign for women
H&M unveils its summer 2017 campaign for women
An image from H&M's summer 2017 advertising campaign
An image from H&M’s summer 2017 advertising campaign
Breezy summer styles take the spotlight in H&M's latest campaign
Breezy summer styles take the spotlight in H&M’s latest campaign
Models take on the neutral trend in looks from H&M's summer 2017 collection
Models take on the neutral trend in looks from H&M’s summer 2017 collection
H&M spotlights swimsuit and beach style for summer 2017
H&M spotlights swimsuit and beach style for summer 2017


Shop Looks from H&M’s Summer Campaign:

H&M Modal-Blend Romper
H&M Modal-Blend Romper
A wrapover front romper includes a removable tie belt at the waist with side pockets.

H&M Pleated Dress
H&M Pleated Dress
This lightweight dress features romantic pleating with a touch of sheen.
H&M Pleated Halterneck Dress
H&M Pleated Halterneck Dress
A chic short dress in pleated chiffon features a narrow-cut with a hook-and-eye fastener.
H&M Swimsuit with Lacing
H&M Swimsuit with Lacing
This one piece swimsuit includes decorative lacing with a low-cut back.

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