Carolyn Murphy & Maria Borges Chase the Sun for H&M’s Summer 2018 Campaign

Joanna Elizabeth

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Published May 23, 2018

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Updated April 16, 2023

Raquel Zimmermann stars in H&M's summer 2018 campaign
Raquel Zimmermann stars in H&M’s summer 2018 campaign

H&M heads to the beach for its Summer 2018 campaign. The Swedish fashion brand enlists a group of leading models for the advertisements captured by Cass Bird. Carolyn Murphy, Maria Borges, Alanna Arrington, Pooja Mor, Karly Loyce, Raquel Zimmermann and Chiharu Okunugi appear in the sun-soaked shots. Styled by Lisa Lindqwister, the images spotlight colorful swimsuits, breezy dresses and tropical prints. James Pecis works on hair for the shoot with makeup by Frank B.

Related: Sun-Drenched Days | 8 Summer Looks From H&M

H&M Summer 2018 Campaign

H&M launches summer 2018 campaign
H&M launches summer 2018 campaign
Carolyn Murphy stars in H&M's summer 2018 campaign
Carolyn Murphy stars in H&M’s summer 2018 campaign
Maria Borges is all smiles in H&M's summer 2018 campaign
Maria Borges is all smiles in H&M’s summer 2018 campaign
Alanna Arrington fronts H&M's Summer 2018 campaign
Alanna Arrington fronts H&M’s Summer 2018 campaign
Carolyn Murphy rocks a swimsuit in H&M's summer 2018 campaign
Carolyn Murphy rocks a swimsuit in H&M’s summer 2018 campaign
Karly Loyce fronts H&M's summer 2018 campaign
Karly Loyce fronts H&M’s summer 2018 campaign
Pooja Mor stars in H&M's summer 2018 campaign
Pooja Mor stars in H&M’s summer 2018 campaign

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