As I Am: 7 Casual Summer Outfits From H&M

AFFILIATE DISCLOSURE

Joanna Elizabeth

/

Published June 12, 2018

H&M T-Shirt with Printed Motif
H&M T-Shirt with Printed Motif

H&M rounds up the major summer 2018 trends with a new style guide. Called ‘As I Am’, the lookbook spotlights graphic t-shirts, casual denim and printed rompers. Feminine accents including ruffles, ties and smocked details add a unique touch. Denim shorts in light and dark washes also stand out in the lineup. Paired with hoop earrings, sunglasses and statement jewelry; these ensembles are perfect for summer.

Related: All Dressed Up | H&M’s Special Occasion Dresses for Summer

H&M ‘As I AM’ Summer 2018 Lookbook

H&M Short Tank Top
H&M Short Tank Top
H&M Flounced Wrapover Camisole Top and Large Earrings
H&M Flounced Wrapover Camisole Top and Large Earrings
H&M Dress with Ties
H&M Dress with Ties
H&M Jersey Jumpsuit and Denim Jacket
H&M Jersey Jumpsuit and Denim Jacket
(Left) H&M Crocheted Top and Twill High Waisted Shorts (Right) H&M Off-the-Shoulder Top and Twill High Waisted Shorts
(Left) H&M Crocheted Top and Twill High Waisted Shorts (Right) H&M Off-the-Shoulder Top and Twill High Waisted Shorts

Recent Updates

Massimo-Dutti-Snow-Winter-2024

Massimo Dutti Delivers Snow Day Fashion in Verbier

Massimo Dutti’s winter edit transports us to Verbier, a Swiss alpine haven. The images star model Mica Argañaraz posing against ...
Helsa-Elsa-Hosk

Helsa by Elsa Hosk: A Majorly Chic Clothing Drop

Model Elsa Hosk’s label, Helsa, is well-known for its modern minimalism with a Scandinavian-inspired twist. Known for offering essentials that ...
Lila-Moss-Zara-Denim-Winter-2024

Lila Moss Takes On Zara’s Casual Cool Winter Style

Lila Moss turns heads in Zara's Winter 2024 denim edit, showcasing effortlessly cool outfits. The new arrivals celebrate casual wear ...
Ferragamo-Pre-Fall-2025

Ferragamo Pre-Fall 2025: A Tribute to the Caribbean

Maximilian Davis’s pre-fall 2025 collection for Ferragamo blends Caribbean energy with West African artistry. The looks are all wrapped in ...
Reformation-NYE

Reformation’s New Year’s Eve Looks Will Have All Eyes on You

Reformation’s New Year’s Eve edit for 2025 has everything you need to celebrate in style. These looks, with glittering sequins, ...
Zara-Snow-Winter-2024

Zara’s Snow Ready Style is Made for the Alps

Zara is back with part two of its 2024 Ski collection. It combines sleek design with functionality for the winter ...