H&M’s new arrivals are marrying countryside chic with a touch of Western ruggedness. Set against a desert backdrop, model Mariam de Vinzelle showcases a blend of feminine florals and rustic textures. A delicate floral maxi dress takes center stage, styled with edgy black knee-high boots for a bold contrast.
H&M 2025 Western Edit
Wide-leg denim, lace-up shirts, and belted jackets add a rugged charm, perfect for cooler days. The collection plays with earthy tones and structured silhouettes that feel both timeless and contemporary.
Accessories like printed scarves, fringe heels, and slim belts elevate the looks, offering endless versatility. Whether it’s a structured yellow coat paired with tall grey boots or a denim-on-denim ensemble, these H&M outfits are laid-back and polished.
The setting enhances the rustic aesthetic, with rocky paths and open skies creating a connection to the natural world.