Gracie Abrams just gave everyday beauty a whole new glow. The singer-songwriter is the face of Hourglass Cosmetics’ summer 2025 campaign, shot by photographer Ben Hassett. Titled Any Time, Any Place, Any Wear, the images capture Gracie moving through the day.
Hourglass Cosmetics Summer 2025 Campaign
That’s from morning light to a night out, with a natural yet polished makeup look. The campaign highlights Hourglass heroes like the Vanish Airbrush Concealer and Veil Hydrating Skin Tint, along with the debut of their Illusion Priming Moisturizer. Gracie’s looks are soft and radiant, balancing a fresh, dewy finish with refined simplicity.
Gracie shares in a statement that both her music and makeup come from the same place: honesty. When she writes a song, she tunes everything else out to stay true to herself. The same goes for beauty.
She’s not interested in covering up who she is. Hourglass, she says, gives her products that let her feel real and confident, wherever she is, at any hour.
