Louis Vuitton brand ambassador Hoyeon Jung fronts the Twist bag campaign for spring 2022. Captured by Ethan James Green, the actress and model poses in a series of polished studio images. Marie-Amélie Suavé, a fashion stylist, pairs the iconic accessory with a variety of casual outfits, including crop tops, blue jeans, baseball hats, and leather jackets.
Louis Vuitton Twist Bag Spring 2022 Campaign
Black, pink, orange, white, and a variety of other color options are shown off by the Squid Game star. Hoyeon also recently appeared in advertisements for Louis Vuitton’s spring ready-to-wear collection. A short film showcases several looks from the campaign, including upbeat tunes.
Related: Hoyeon Jung Takes the Spotlight in Louis Vuitton Spring 2022 Campaign
Florent Buono is in charge of the art direction for the shoot, which features hair by Duffy and dewy makeup by Hiromi Ueda. Justine Ponthieux is in charge of the set design for the project, with Elsa Deslandes on manicure.
South Korean Actress and Louis Vuitton House Ambassador Hoyeon presents the season’s Twist bags. A youthful, yet timeless design with a fresh and contemporary twist, the bag has quickly become one of the most iconic bags. Highlighting the Maison’s heritage, the Twist’s name stems from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials.
Louis Vuitton
