California-based denim brand True Religion has tapped it girl Ireland Baldwin as the face of its latest campaign. Called ‘This is True’, the advertisements feature the blonde in Matthew Sprout lensed images. Ireland looks perfectly at ease, showing off her tattoos for the campaign which officially launches on October 3rd. In one image, Ireland poses topless in a pair of jeans while another features her in a denim shirt and little else.
Ireland Baldwin – True Religion ‘This is True’ Campaign
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