Irina Shayk is the star of Good American’s new denim campaign, showcasing an array of chic and casual styles. The visuals, captured by Vito Fernicola, present Shayk in both studio and street settings, echoing the off-duty model aesthetic.
The campaign’s imagery is a natural follow-up to the recent swim shoot featuring Emrata, adding another layer to Good American’s versatile branding. In this campaign, Shayk wears a variety of denim designs that exude effortless cool.
Irina Shayk for Good American Denim 2024 Ad
One standout look features her in a denim corset bustier dress juxtaposed against a vibrant red backdrop, creating a striking visual contrast. Another shot captures her in frayed denim shorts paired with a crisp white shirt and knee-high black boots, embodying relaxed sophistication.
Styled by Malina Joseph Gilchrist, the ensembles maintain a neutral color palette, focusing on white, black, and denim blue, allowing the textures and cuts to take center stage.
Irina’s involvement in this campaign underscores her versatility and enduring presence in the fashion industry. Beyond her work with Good American, she recently fronted the Michael Kors Pour Femme fragrance ad, further cementing her status as a fashion and beauty icon.
