With its latest activewear capsule collection, H&M Move takes fitness to the next level. Supermodel Irina Shayk fronts the campaign and showcases the perfect blend of style and athleticism. The new line takes inspiration from the active Parisian lifestyle.
Irina Shayk for H&M Move 2024 Ad
The collection boasts SoftMove™ technology, ensuring a soft finish and a second skin feel made for high-intensity workouts or casual city strolls. These designs are engineered for performance and comfort, from leggings to bike shorts, sports bras, and more.
“Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style,” says Marie Fredros, Head of Design at H&M Move.
Irina Shayk brings the collection to life, showcasing her toned physique in the campaign ads. She rocks an oversized StormMove red parka paired with sleek mirrored sunglasses designed for outdoor exercise. The bold color palette features shades of red, black, and white, guaranteed to turn heads.
But Irina’s influence doesn’t stop at H&M Move. She’s also recently graced the cover of Vogue Korea, solidifying her status as a global fashion icon.
