Supermodel Irina Shayk is the face of Self-Portrait’s resort 2022 campaign inspired by romantic yet powerful looks. Photographed by Harley Weir outdoors, the Russian model shows off new season designs. Knitwear separates, lace designs, and embellished styles stand out in the images.
Stylist Haley Woolens pairs the looks with strappy heels. In one shot, Irina poses on a tree wearing a lace embroidered dress. Another image shows the brunette modeling a black midi-length dress with a side slit.
For beauty, makeup artist Sam Visser gives her a dewy look with mussed tresses by hairstylist Jawara. Lina Kutsovskaya also works on art direction for the shoot.
Related: Irina Shayk Designs Cool Boots for Her Second Tamara Mellon Collaboration
“I’ve always enjoyed wearing self-portrait, and so it was really fun working with Han and the team on this campaign. Just like this collection, it felt natural, easy, and instinctive, and I hope women enjoy wearing these clothes as much as I enjoyed shooting them,” states Irina.
Self-Portrait Resort 2022 Campaign
“Irina has this incredible natural balance of strength and femininity. She has this infectious independence and sense of who she is and epitomizes these different sides of what it means to be a woman which I really wanted to capture with this campaign and collection. She is romantic yet powerful, sensual yet vulnerable all at the same time,” says Han Chong, Self-Portrait’s founder and creative director.
