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After teaming up with Balmain last year, L’Oreal Paris links up with another French fashion brand for a capsule makeup collection. Isabel Marant creates a five piece line of limited-edition products set to be released later this month. For the campaign imagery and commercial, the collaboration taps a diverse group of models.
Related: L’Oreal Paris x Balmain Up the Chic Factor with New Lipstick Collab
Using the tagline, ‘Most Wanted’, the advertisements star Liya Kebede, Chiharu Okunugi, Catherine McNeil and Lex Herl. The images take on western vibes with a white horse and printed ponchos. The line boasts of seven lipstick shades, highlighter and eyeshadow.
L’Oreal Paris x Isabel Marant Makeup Campaign
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
Set Images:
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