Issey Miyake’s spring-summer 2025 campaign spotlights “The Beauty of Paper” collection. Handmade paper inspired the designs. Photographer Jamie Hawkesworth captures these sculptural pieces in serene settings, where light and shadow interplay to enhance their texture worn by model Betsy Gaghan.
The designs, soft yet structured, reflect the lightweight yet grounding qualities of paper, offering both movement and clarity. In one striking image, an oversized beige coat with folds evokes the texture and versatility of raw paper.
Issey Miyake Spring/Summer 2025 Campaign
Another frame features Betsy draped in ribbed white fabric, its flowing silhouette reminiscent of a poetic scroll illuminated by the sun. The muted, earthy tones of the architecture provide a harmonious backdrop.
Styled by Brian Molloy, the campaign underscores the connection between design and nature. Each look conveys a meditative elegance, amplified by Kanako Takase’s minimalist makeup and Shingo Shibata’s natural hair styling.
