Jean Paul Gaultier Releases New ‘Classique’ Fragrance Ad

Joanna Elizabeth

/

Published March 8, 2016

Daphne Groeneveld stars in Jean Paul Gaultier's Classique Perfume campaign
Daphne Groeneveld stars in Jean Paul Gaultier’s Classique Perfume campaign

Jean Paul Gaultier has recently unveiled a new advertising campaign for his signature fragrances, Classique (for women) and Le Male (for men). The print and commercial campaign stars Daphne Groeneveld and Chris Bunn. The models pose as sexy robots in a factory setting full of gears and metals. Photographed by Miles Aldridge and styled by Alice Gentilucci, each corresponding advertisement features mini versions of the models.

Jean Paul Gaultier Classique 2016 Perfume Campaign

Jean Paul Gaultier Classique Perfume
Jean Paul Gaultier Classique Perfume

In the cheeky advertising film, Daphne Groeneveld and Chris Bunn can be seen in the Jean Paul Gaultier fragrance factory. The factory turns out the signature scents with Chris playing a sailor in nautical stripes while Daphne and her all-girl posse wear matching bodysuits. The two meet each other’s eyes for a romantic moment where explosions ensue. In the end, Gaultier himself makes an appearance.

https://youtu.be/EwNWSReNPxY

Flashback – Jean Paul Gaultier Fragrance Campaigns

Jean Paul Gaultier Classique Intense Fragrance campaign starring Rianne Ten Haken (2015)
Jean Paul Gaultier Classique Intense Fragrance campaign starring Rianne Ten Haken (2015)
Jean Paul Gaultier Classique Fragrance campaign starring Rianne Ten Haken (2013)
Jean Paul Gaultier Classique Fragrance campaign starring Rianne Ten Haken (2013)
Jean Paul Gaultier Classique  Fragrance campaign starring Michelle Buswell (2009)
Jean Paul Gaultier Classique Fragrance campaign starring Michelle Buswell (2009)

Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...