Jennie of BLACKPINK Layers Up for Chanel ‘Coco Neige’ Campaign

Joanna Elizabeth

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Published October 1, 2021

Jennie of BLACKPINK stars in Chanel Coco Neige 2021 campaign.
Jennie of BLACKPINK stars in Chanel Coco Neige 2021 campaign.

Chanel’s line of winter clothing Coco Neige gets a new face with brand ambassador Jennie of BLACKPINK. The 2021-22 campaign features studio portraits captured by Inez & Vinoodh. The new year includes a color palette of pink, black, and ivory with stylized prints, including the brand name.

Jennie’s wardrobe consists of a puffer jacket, coveralls, luxe knits, and layers of jewelry. She accessorizes with a mesh veil as well as miniature bags. The collection is set to arrive in select boutiques starting October 19th. For beauty, the K-pop star wears her hair in a slicked-back ponytail with a smokey eyeshadow look.

Related: Jennie of BLACKPINK Wows for Calvin Klein Fall 2021 Campaign

“Singer and House ambassador JENNIE becomes the face of the CHANEL Coco Neige 2021/22 collection campaign. During the shoot, she revealed: ‘Just hearing about being able to join the Coco Neige collection was like a dream!’.” Chanel shares.

Chanel Coco Neige 2021 Campaign

Chanel ambassador Jennie poses for Coco Neige 2021 campaign.
Chanel ambassador Jennie poses for Coco Neige 2021 campaign.
Rocking pink prints, Jennie fronts Chanel Coco Neige 2021 campaign.
Rocking pink prints, Jennie fronts Chanel Coco Neige 2021 campaign.
Jennie of BLACKPINK is the face of Chanel's Coco Neige 2021 campaign.
Jennie of BLACKPINK is the face of Chanel’s Coco Neige 2021 campaign.
Chanel unveils Coco Neige 2021-22 campaign featuring bold prints.
Chanel unveils Coco Neige 2021-22 campaign featuring bold prints.

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