Jennifer Lopez & Coach Bring Back the 90s in New Ad

Joanna Elizabeth

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Published July 2, 2024

Jennifer Lopez Coach 2024 Ad Campaign
Jennifer Lopez poses with a tote bag in Coach 2024 ad. Photo: Coach

Jennifer Lopez, a style icon and multi-talented star, shines in the latest Coach ad, evoking a nostalgic throwback to the 90s. This campaign, marked by its playful vibe, features the star sporting three looks that blend vintage elements with modern chic.

In one image, Lopez exudes effortless elegance, holding a Coach tote bag with her wedding ring prominently displayed. Her space bun hairstyle, combined with chunky highlights, enhances the retro feel.

Jennifer Lopez for Coach 2024 Ad

Channeling 90s style, Jennifer Lopez wears khaki outfit from Coach.
Channeling 90s style, Jennifer Lopez wears a khaki outfit from Coach. Photo: Coach

Another shot captures Lopez in a laid-back yet stylish khaki ensemble. She pairs a casual coat and tee with dinosaur-adorned socks, demonstrating a fun and quirky side.

Jennifer Lopez is all smiles wearing a bomber jacket in 2024 Coach ad.
Jennifer Lopez is all smiles, wearing a bomber jacket in 2024 Coach ad. Photo: Coach

The final image showcases Lopez in a sporty bomber jacket decorated with the signature Coach ‘C’ in pink. A sleek bag complements the jacket, which she wears with a radiant smile.

Lopez’s collaboration with Coach is part of her ongoing association with high-profile brands. In addition to this campaign, she recently fronted the Silk collection for Intimissimi.


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