Jennifer Lopez has taken a plunge into the world of intimate fashion. She’s teamed up with Italian lingerie powerhouse Intimissimi to unveil a collaboration that’s as versatile as she is, aptly named “This is Me…Now.” The multi-talented singer, actress, and business mogul also fronts the campaign.
Jennifer Lopez x Intimissimi This is Me…Now Collaboration
This isn’t JLo’s first rodeo with the brand. She graced their spring 2023 advertisements, capturing hearts and eyes alike. But this time, she’s not just the face of the brandâshe puts her own creative force behind it. Captured through the lens of renowned photographer Norman Jean Roy, the collection is sensual yet elegant.
One standout piece is the “Living in Luxe” long silk robe worn by the Shotgun Wedding star. It’s dipped in a champagne hue and paired with a lace-adorned demi-cup balconette bra. It’s as if the garment whispers, “luxury can be your second skin.”
In another frame, JLo dons the jade green “Be Your Own Muse” tulle and lace bodysuit, her smile as radiant as the garment itself. The collection also features a sultry black tulle and lace babydoll coverup, perfectly complemented by a string Brazilian bottom.
But Intimissimi isn’t the only brand that’s caught JLo’s eye this season. She’s also a radiant presence in Coach’s fall 2023 campaign, proving that her influence in the fashion world is far from waning. In an accompanying film, the 54-year-old star opens up about her love for lingerie.
“…it’s an intimate secret that allows you to feel your most beautiful,” she shares. With “This is Me…Now,” she extends an invitation for everyone to experience that intimate beauty in a way that only JLo can offer.
