In photographs taken by Daniella Midenge, megastar Jennifer Lopez ditches her clothes for the JLo Body by Jlo Beauty collection. The campaign images feature the 53-year-old stunner promoting the JLo Body Firm + Flaunt Targeted Booty Balm in revealing poses. Originally, she shared the news on her social media pages on Sunday, July 24th, her birthday.
JLO Body by JLO Beauty Campaign by Daniella Midenge
Midenge captures images of the superstar in the studio that highlight her body. Jennifer Lopez shows off her famous derriere in one photograph while simultaneously striking a nude pose with her limbs carefully placed. In another picture, the recent newlywed can be seen wearing a white bodysuit with sheer paneling.
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“For me, it’s all about feeling confident in your skin, no matter what,” shares Lopez, “We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It’s all the power and science behind JLo Beauty… now for body.”
Jennifer Lopez
JLo Beauty launched the news via billboards located on both coasts, as well as via social media, print advertisements, and influencer campaigns. Ingredients such as Pink Pepperslim and guarana seed extract are said to be responsible for the firming effect that the balm has on the skin in specific areas.
In order to complete the Jennifer Lopez’s look, make-up artist Mary Phillips works on the singer’s flawless skin while hairstylist Chris Appleton works his magic on her long tresses. Rob Zangardi styles the shoot with nails by Tom Bachik.
