Jimmy Choo now enters the jewelry category with the launch of luxury accessories. The jewelry collection includes four main themes with styles such as Crystals, Pearl, Monogram, and Stars. These pieces will look perfect with Choo’s must-have footwear and bags. Campaign images show the designs up close for 2022, specifically bracelets, necklaces, anklets, rings, and earrings.
Jimmy Choo Jewelry Campaign
Crystal can be seen with cascading fringe earrings. The JC STAR STUDS are formed like the classic Jimmy Choo star and adorned with Swarovski crystals for a stunning touch. PEARLS have become a new Jimmy Choo motif, adding a dash of uniqueness and fantasy to the collection, whether dressed down for day or lit up at night.
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It felt like the perfect time to launch this collection, our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands and the jewellery collection is a natural extension of this. It’s a collection of key pieces that will be treasured. For me the most important creative elements that make Jimmy Choo are light, fantasy and design expertise – these are realized in the distinct identities that make up our design codes; Crystals, Pearls, Monogram and Stars. The collection pinpoints the fundamental visual DNA of our brand. Our essence.
Sandra Choi
An iconic 21st century Jimmy Choo trademark, the JC MONOGRAM is a timeless pattern inspired by the interwoven JC logo that continually reminds the brand’s purpose and value. They feature the JC monogram in Amber Orange, Black, Blossom Pink, Emerald, and Latte and are made in Italy from gold-finish metal and coated in glossy enamel.
Chain necklaces influenced by the Bon Bon bag also stand out in the collection. The jewelry collection will be available in shops and online at jimmychoo.com starting March 20, 2022.