Jones New York celebrates the modern day woman with the release of its spring-summer 2018 campaign. Starring leading models Arizona Muse, Leomie Anderson and Hannah Ferguson, the brand focuses on styles perfect for women in the office and on the go. Captured in New York City by Alique, the trio poses in sharp styles ranging from crisp shirting to relaxed suiting.
“Success is loving your life. Success is trying your hardest and being happy with the results.” – Arizona Muse
Made with art direction by Roi Elfassy, the black and white images go from the busy streets to the quiet of indoors. Inspiring quotes from the models about success and women’s empowerment are also a part of the advertisements. Daniel Packer styles the shoot with hair by Diego Da Silva and Jen Myles on makeup.
Jones New York Spring/Summer 2018 Campaign
“We all have something that’s very important to say. We all have something that can inspire and help others.” – Leomie Anderson
“It is important for women to encourage each other and have each other’s backs.” – Hannah Ferguson
