London-based label Joseph has recently launched its spring-summer 2016 campaign with a focus on modern day essentials. Starring model Sofie Hemmet, the studio images were photographed by David Sims. Founded in 1972, Joseph has always included masculine-inspired designs, and the new advertisements also focus on androgynous dressing. Styled by Jane How, the blonde poses stripped down with minimal makeup and undone hair for the striking portraits.
Joseph Spring 2016 Campaign
Joseph Spring 2016 Runway
Joseph designer Louise Trotter looked to monochrome wardrobe essentials for the brandâs spring 2016 runway show held during London Fashion Week. Dress shirts, skirts and coats combined for a boy meets girl angle.
Joseph New Arrivals
