Joseph Goes Back to Basics for Spring ’16 Ads

Joanna Elizabeth

/

Published February 15, 2016

Sofie Hemmel stars in Joseph's spring-summer 2016 campaign
Sofie Hemmet stars in Joseph’s spring-summer 2016 campaign

London-based label Joseph has recently launched its spring-summer 2016 campaign with a focus on modern day essentials. Starring model Sofie Hemmet, the studio images were photographed by David Sims. Founded in 1972, Joseph has always included masculine-inspired designs, and the new advertisements also focus on androgynous dressing. Styled by Jane How, the blonde poses stripped down with minimal makeup and undone hair for the striking portraits.

Joseph Spring 2016 Campaign

Sofie Hemmet poses in sweater from Joseph's spring 2016 collection
Sofie Hemmet poses in sweater from Joseph’s spring 2016 collection
An image from Joseph's spring-summer 2016 campaign
An image from Joseph’s spring-summer 2016 campaign
Sofie poses in belted coat from Joseph's spring 2016 collection
Sofie poses in belted coat from Joseph’s spring 2016 collection
Joseph's spring-summer 2016 campaign spotlights relaxed suiting
Joseph’s spring-summer 2016 campaign spotlights relaxed suiting

Joseph Spring 2016 Runway


Joseph designer Louise Trotter looked to monochrome wardrobe essentials for the brandā€™s spring 2016 runway show held during London Fashion Week. Dress shirts, skirts and coats combined for a boy meets girl angle.

Joseph New Arrivals

Joseph Paper Metal Alma Coat
Joseph Paper Metal Alma Coat
Joseph Cotton Tweed Androma Jacket
Joseph Cotton Tweed Androma Jacket
Joseph Loop Back Knot Sweater
Joseph Loop Back Knot Sweater
Joseph Poplin Alva Skirt
Joseph Poplin Alva Skirt
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