Juicy Couture Taps Fashion Influencers for Fall 2018 Campaign

Joanna Elizabeth

/

Published August 15, 2018

Nisaa Pouncey stars in Juicy Couture fall-winter 2018 campaign
Nisaa Pouncey stars in Juicy Couture fall-winter 2018 campaign

Juicy Couture is taking on influencer culture head on with its fall-winter 2018 campaign. Featuring the words ‘Paid Partnership With’ in bold letters, the advertisements provide a tongue-in-cheek view of brand sponsorships. The brand taps seven influencers including Nisaa Pouncey, Tanya Kizko, Issa Lish, Ashley Shoemaker, Devon Carlson, Dakota Butler and Charlene Amlarvez.

Related: Thylane Blondeau Shines in Juicy Couture’s Spring 2018 Campaign

Made with creative direction by Roi Elfassy, the images were captured by Stas May. The new season focuses on Juicy Couture’s signature track suits as well as leather jackets and chic dresses. Daniel Packar styles the shoot with hair by Thomas Dunkin and Ashleigh Ciucci on makeup.

Juicy Couture Fall/Winter 2018 Campaign

Tanya Kizko stars in Juicy Couture fall-winter 2018 campaign
Tanya Kizko stars in Juicy Couture fall-winter 2018 campaign
Devon Carlson stars in Juicy Couture fall-winter 2018 campaign
Devon Carlson stars in Juicy Couture fall-winter 2018 campaign
Charlene Amlarvez fronts Juicy Couture fall-winter 2018 campaign
Charlene Amlarvez fronts Juicy Couture fall-winter 2018 campaign
Issa Lish fronts Juicy Couture fall-winter 2018 campaign
Issa Lish fronts Juicy Couture fall-winter 2018 campaign
Tanya Kizko wears sunglasses in Juicy Couture fall-winter 2018 campaign
Tanya Kizko wears sunglasses in Juicy Couture fall-winter 2018 campaign
Juicy Couture taps Nisaa Pouncey for fall-winter 2018 campaign
Juicy Couture taps Nisaa Pouncey for fall-winter 2018 campaign
Juicy Couture focuses on eyewear for fall-winter 2018 campaign
Juicy Couture focuses on eyewear for fall-winter 2018 campaign
Dakota Butler appears in Juicy Couture fall-winter 2018 campaign
Dakota Butler appears in Juicy Couture fall-winter 2018 campaign
Ashley Shoemaker fronts Juicy Couture fall-winter 2018 campaign
Ashley Shoemaker fronts Juicy Couture fall-winter 2018 campaign

Recent Updates

Dua-Lipa-PUMA-Speedcat

Dua Lipa Turns Up the Heat in PUMA’s Speedcat Revival

Dua Lipa is revving up the energy in PUMA’s latest Speedcat campaign, set against the desert. Rocking a sleek, all-black ...
Louis-Vuitton-Holiday-2024

Louis Vuitton’s Holiday 2024 Ad Captures Carousel Dreams

Louis Vuitton’s Holiday 2024 campaign is a celebration of wonder. Set against the mesmerizing backdrop of a carousel, the images ...
DKNY Holiday 2024 Campaign

DKNY’s Holiday 2024 Campaign Has a Snowy Manhattan Scene

DKNY’s Holiday 2024 campaign is a winter wonderland scene, set against the snowy Manhattan skyline. Photographer Christian MacDonald captured the ...
Louboutin-Beauty-Fetiche-Fragance

Lily Aldridge Smolders in Christian Louboutin Fétiche Ad

Christian Louboutin’s seductive world of scents is on full display in its latest Fétiche eau de parfum campaign. Starring the ...
Alaia-Archetypes-Winter-Spring-2025

Alaïa’s Archetypes Campaign Revisits Timeless Styles

Alaïa kickstarts the winter-spring 2025 season with its mesmerizing Archetypes campaign, an ode to the brand’s iconic silhouettes. The visuals, ...
For-Love-Lemons-Holiday-2024-Lingerie

Devon Lee Carlson Wows in For Love & Lemons’ Holiday Lingerie

For Love & Lemons just dropped its Holiday 2024 lingerie collection, and it’s a winter wonderland of festive fashion. The ...