Juicy Couture Sets Spring 2017 Campaign in Sunny LA

Joanna Elizabeth

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Published February 21, 2017

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Updated June 12, 2018

Sarah Snyder stars in Juicy Couture’s spring-summer 2017 campaign
Sarah Snyder stars in Juicy Couture’s spring-summer 2017 campaign

Sunny Los Angeles serves as the backdrop for Juicy Couture’s spring-summer 2017 campaign. The fashion brand taps five rising stars to be in the advertisements. Photographed by Ezra Petronio, the images star models Chiara Scelsi, Paige Reifler, Rubina Dyan, Sarah Snyder and Isabella Peschardt. Roi Elfassy worked on creative direction with Daniel Packar on styling. Known for its track suit, the brand puts the focus on retro fashion ranging from bomber jackets, graphic tees and form-fitting jackets.

Related: Urban Outfitters & Juicy Couture Are Bringing Back the Track Suit

Juicy Couture Spring/Summer 2017 Campaign

Isabella Peschardt stars in Juicy Couture’s spring-summer 2017 campaign
Isabella Peschardt stars in Juicy Couture’s spring-summer 2017 campaign

Label: Juicy Couture (Spring/Summer 2017) | Photographer: Ezra Petronio | Creative Direction: Roi Elfassy | Stylist: Daniel Packar | Hair Stylist: Nikki Providence | Makeup Artist: Pati Dubroff | Models: Chiara Scelsi, Paige Reifler, Rubina Dyan, Sarah Snyder and Isabella Peschardt

Chiara Scelsi stars in Juicy Couture’s spring-summer 2017 campaign
Chiara Scelsi stars in Juicy Couture’s spring-summer 2017 campaign
Paige Reifler stars in Juicy Couture’s spring-summer 2017 campaign
Paige Reifler stars in Juicy Couture’s spring-summer 2017 campaign
Paige Reifler sports a crop top and flared denim in Juicy Couture’s spring-summer 2017 campaign
Paige Reifler sports a crop top and flared denim in Juicy Couture’s spring-summer 2017 campaign
Rubina Dyan stars in Juicy Couture’s spring-summer 2017 campaign
Rubina Dyan stars in Juicy Couture’s spring-summer 2017 campaign

Shop Juicy Couture’s New Arrivals:

Juicy Couture Lurex Boucle Funnel Neck Jacket
Take on a streetwear look – Juicy Couture Lurex Boucle Funnel Neck Jacket

Juicy Couture Stockholm Floral Embellished Jacket
Serve up florals for spring – Juicy Couture Stockholm Floral Embellished Jacket
Juicy Couture Stripe Diamond Geo Jacquard Dress
Look pretty in pink – Juicy Couture Stripe Diamond Geo Jacquard Dress
Juicy Couture Varsity Jacket with Eagle
Get sporty in a varsity jacket – Juicy Couture Varsity Jacket with Eagle

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