Juicy Couture "Viva La Juicy" Fragrance Campaign | Sasha Pivovarova by Inez & Vinoodh

Joanna Elizabeth

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Published July 8, 2011

Juicy Couture continues with an image shakeup for their “Viva La Juicy” fragrance campaign photographed by Inez van Lamsweerde and Vinoodh Matadin and starring Sasha Pivovarova. (WWD)

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10 thoughts on “Juicy Couture "Viva La Juicy" Fragrance Campaign | Sasha Pivovarova by Inez & Vinoodh”

  1. Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

  2. Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

  3. Wtf….? I mean, it looks nice but it’s odd to see high fashion models in the ads for such a commercial/mainstream brand. That’d be like Daphne Groeneveld working for Victoria’s Secret.

    • WHAT? They are in it for the money, and most of the time they work nearly for free. She looks great and got paid, good for her. It does not affect her integrity. Get real. This is fashion, it’s not important nor does it have any depth. That’s what makes it fun!

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