Kaia Gerber Leads DKNY’s New Era with Spring 2024 Ad

Joanna Elizabeth

/

Published February 15, 2024

Kaia Gerber DKNY Spring 2024 Ad Campaign
Kaia Gerber brings urban chic to life in DKNY’s spring 2024 campaign. Photo: Alasdair McLellan

DKNY introduces its spring 2024 campaign with a fresh face yet a familiar spirit, showcasing Kaia Gerber as the embodiment of classic American style infused with a distinct New York attitude.

Through the lens of photographer Alasdair McLellan, the campaign revitalizes the DKNY essence, presenting a series of images that perfectly capture the casual cool of the city’s fashion landscape.

Kaia Gerber for DKNY Spring 2024 Ad

DKNY spring 2024 ad: Kaia Gerber pairs denim with bold logo play.
DKNY spring 2024 ad: Kaia Gerber pairs denim with bold logo play. Photo: Alasdair McLellan

The looks feature Kaia in an array of effortlessly chic ensembles. From quintessential denim jackets and baseball caps to the timeless elegance of trench coats, alongside essential tote bags and jeans. Each piece is presented in a versatile color palette of blue, white, and black.

These choices underscore the collection’s adaptability and commitment to a tradition of mix-and-match fashion, all styled by Alastair McKimm.

Kaia Gerber rocks a bucket hat and t-shirt in the DKNY spring 2024 ad.
Kaia Gerber rocks a bucket hat and t-shirt in the DKNY spring 2024 ad. Photo: Alasdair McLellan

The creative vision behind this striking campaign is further enhanced by the redesigned DKNY logo, signaling a new chapter for the brand while staying true to its roots. This reinvention is a nod to the past and a forward-looking approach that merges the original brand DNA with contemporary elements.

Effortless style: Kaia Gerber showcases DKNY's spring 2024 essentials with a baseball cap and denim.
Effortless style: Kaia Gerber showcases DKNY’s spring 2024 essentials with a baseball cap and denim. Photo: Alasdair McLellan

Complementing the visual narrative, Anthony Turner crafts the beauty aspect of the campaign for hair and Diane Kendal for makeup. Following up on Kaia’s recent feature in WSJ. Magazine, the DKNY spring 2024 campaign delivers a laid-back charm under the creative direction of Trey Laird.


Recent Updates

ROSE-Sklms-Valentines-Day-2025

Blackpink’s Rosé Serves Glam in SKIMS Valentine’s Day Ad

Blackpink’s Rosé captures the spirit of love in SKIMS’ Valentine’s Day 2025 campaign. The collection, launching January 23rd at 12 ...
Etro-Vela-Bag-Spring-2025

Edie Campbell Strikes a Pose with Etro’s Vela Bag

Edie Campbell stuns in Etro’s Vela bag campaign for spring 2025, photographed by Giampaolo Sgura. The images highlight the statement ...
Chanel-Sport-Haute-Jewelry-Collection

Chanel Brings Sporty Chic to High Jewelry Collection

Chanel’s High Jewelry Sport collection shines with a fusion of elegance and movement. Inspired by the House’s 1920s heritage, the ...
Ermanno-Scervino-Spring-2025-Natalia-Vodianova

Natalia Vodianova Enchants in Ermmano Scervino Spring 2025 Ad

Natalia Vodianova makes her return in Ermanno Scervino’s spring-summer 2025 campaign, photographed by Luigi & Iango. The campaign unfolds within ...
Miu-Miu-Lunar-New-Year-2025-Campaign

Miu Miu’s Retro 2025 Lunar New Year Campaign

Miu Miu captures the celebratory spirit of the Lunar New Year in its 2025 campaign, featuring Liu Haocun and Zhao ...
Tommy-Hilfiger-Denim-Spring-2025

Abby Champion Shines in Tommy Hilfiger’s Spring 2025 Denim

Tommy Hilfiger Denim’s spring 2025 collection takes center stage, with Abby Champion leading a campaign that exudes simplicity. The stark ...

Leave a Comment