Kaia Gerber is Back for New Marc Jacobs ‘Daisy’ Fragrance Ad

Joanna Elizabeth

/

Published December 20, 2019

Kaia Gerber stars in Marc Jacobs Daisy fragrance campaign
Kaia Gerber stars in Marc Jacobs Daisy fragrance campaign

First named the face of Marc Jacobs’ markDaisy fragrance in 2017, Kaia Gerber renews her contract for 2019. She heads to the beach once again in a sun-drenched image captured by Alasdair McLellan. Stylist Katie Grand makes Kaia look lovely in a white floral embroidered top paired with a daisy crown. For beauty, Anthony Turner works on hair with understated makeup by Miranda Joyce. Described as a fresh and feminine scent, ‘Daisy’ features notes of wild berries, white violet, sandalwood, jasmine and gardenia.

Related: Kaia Gerber Is A Fashion Chameleon in Rising Designers for Vogue

Marc Jacobs ‘Daisy’ Fragrance Campaign

View this post on Instagram

🎁🌼🎁🌼🎁 #MJDaisy

A post shared by Marc Jacobs Fragrances (@marcjacobsfragrances) on


Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...