Kaia Gerber Rocks Denim in Her Latest Campaign

Joanna Elizabeth

/

Published May 9, 2017

Kaia Gerber stars in Penshoppe's DenimLab campaign
Kaia Gerber stars in Penshoppe’s DenimLab campaign

Daughter of Cindy Crawford, Kaia Gerber, steps into the spotlight once again as the new face of Penshoppe. Kaia appears in the Philippines-based fashion brand’s DenimLab campaign. Previous faces of the company include Kendall Jenner and Gigi Hadid. In the advertisements, Kaia keeps it casual glam in jean styles ranging from cut-off-denim shorts, slim-fit pants and distressed jeans. In addition to the images, Kaia also stars in a short, behind-the-scenes film showing the cool outfits in motion.

Related: Kaia Gerber is the New Face of Marc Jacobs’ ‘Daisy’ Fragrance

Kaia Gerber – Penshoppe DenimLab

Wearing cutoff denim shorts, Kaia Gerber appears in Penshoppe campaign
Wearing cutoff denim shorts, Kaia Gerber appears in Penshoppe campaign
Modeling denim on denim, Kaia Gerber poses for Penshoppe
Modeling denim on denim, Kaia Gerber poses for Penshoppe
Penshoppe taps model Kaia Gerber for its DenimLab advertising campaign
Penshoppe taps model Kaia Gerber for its DenimLab advertising campaign


Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...