Beauty giant L’Oreal Paris shows how red hair can work on all skin tones with a new campaign featuring its Feria hair color line. Cyril Chapuy, president of L’Oreal Paris International, posted behind the scenes of the upcoming advertisements to his Instagram earlier this month.
In the images, we see Karlie Kloss as a red copper with Barbara Palvin going bright red as well as Liya Kebede with a more auburn hair color. Check out some major hair inspiration below!