Kate Moss Shines with Anine Bing’s New Handbag for Fall

Joanna Elizabeth

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Published September 12, 2024

Kate Moss Anine Bing Fall 2024 Ad Campaign
Kate Moss poses for Anine Bing’s fall 2024 campaign. Photo: Anine Bing

Supermodel powerhouse Kate Moss joins forces with Los Angeles-based Anine Bing once again for the brand’s fall 2024 campaign. This season, the spotlight shines on the Elly crossbody bag, a sleek and stylish must-have.

Featured prominently in the imagery, the Elly boasts a sharp silhouette and sleek construction, with a luxurious 14k gold buckle. The black style from the purse brand exudes understated elegance. It comes in two covetable options: spazzolato and croco-embossed leather.

Anine Bing Fall 2024 Campaign

Modeling the Elly bag, Kate Moss fronts Anine Bing's fall 2024 ad.
Modeling the Elly bag, Kate Moss fronts Anine Bing’s fall 2024 ad. Photo: Anine Bing

Moss showcases the Elly bag’s versatility, effortlessly pairing it with a minimalist wardrobe that includes a boxy brown jacket, nautical-striped tee, and relaxed suiting. The look is effortlessly chic, perfect for those who prefer subtle sophistication over loud statements.

The Elly bag from Anine Bing features a sleek silhouette, as shown by Kate Moss.
The Elly bag from Anine Bing features a sleek silhouette, as shown by Kate Moss. Photo: Anine Bing

Behind the Elly bag’s chic design is a powerful inspiration. Anine Bing reveals, “I have always dreamed of creating an iconic handbag that would serve as the ultimate symbol of the ANINE BING brand, which led to the making of the Elly Bag.”

Kate Moss looks chic in Anine Bing's fall 2024 campaign, wearing a brown jacket.
Kate Moss looks chic in Anine Bing’s fall 2024 campaign, wearing a brown jacket. Photo: Anine Bing

As it turns out, the name Elly holds a special significance for the designer. “I named this style after my grandmother Elly, who is my greatest inspiration. I hope you love it as much as I do.”


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